Your site’s mobile-friendliness is now considered as a Google Search ranking signal
Here’s Google’s announcement:
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”
In layman’s terms:
Starting April 21, if your website is not considered by Google to be “mobile-friendly”, it’ll be harder for people to find your website through Google search on their smartphones.
A web page is considered mobile-friendly when a visitor to the site…
- can easily read the content of the site on any smartphone screen
- does not need to zoom-in or pinch the phone screen to read the text
- can navigate through the site with a finger (i.e. big buttons, easy-to-place cursor in forms, tap targets on page are appropriately spaced)
The definition of “mobile-friendly” is simple enough – your website needs to be readable and usable for people accessing your site on their smartphones.